Move beyond transactional promotion tracking to strategic analytical planning. Cauself integrates promotional planning across all channels including online, food service, and route-to-market with advanced modeling for profitable growth.
Trade spend often represents up to 30% of total costs for consumer goods businesses, making it a critical area for optimization and control.
Leverage different history types to improve analysis and reporting. Establish baseline + incremental approach with streamlined data management for pricing, costs, and ranging.
Build promotion plans for different customers and channels, even when scan data isn't available. Capture promotion details and analyze all demand drivers effectively.
Low maintenance advanced modeling delivers powerful insights into demand drivers. Configurable performance reporting aligned to your company P&L structure.
Convert scan-based forecasts into replenishment-ready forecasts. Actualize plans for accurate financial projections and integrate with IBP processes.
Simplified scenario planning for operational and strategic what-if analysis. Compare performance between scenarios and budget with promotion calendar management.
Class-leading implementation timelines allow rapid migration from spreadsheet-based approaches. Quick setup ensures immediate ROI realization.
Enhanced Planning: Create profit-centric approach to sales planning with analytical performance-driven methodology
Financial Control: Reduced trade spend with improved forecast accuracy and optimized promotional ROI analysis
Improved Planning: Enhanced visibility into promotional demand with better inventory optimization and stock level management
Campaign Optimization: Test and compare promotional scenarios to optimize profitability and retailer performance
Customer Insights: Better understanding of customer promotional effectiveness with detailed performance analytics
Process Efficiency: Streamlined processes with reduced manual work and improved system integration capabilities
Cauself recognizes the evolution of promotional plans and how key users (sales and finance) engage in the process. Add detail to sales plans as required while streamlining the entire process.
Successful sales planning comes down to 4 key areas - with Cauself providing extensive capabilities across data management, flexibility, insights, and cross-functional integration. Our unique design facilitates class-leading implementation timelines.
Maximum trade spend percentage that companies typically allocate, making TPM optimization critical for profitability
Complete channel coverage including online, food service, and route-to-market beyond traditional retail
Rapid implementation timeline allowing quick migration from spreadsheet-based promotional planning
Advanced modeling capabilities that move beyond transactional tracking to strategic optimization
Move beyond transactional tracking to strategic analytical planning. Get started with a free assessment of your current promotional planning approach.