Expert FMCG Consulting + Integrated Platform

The Experts Behind Cauself

We're the team that recognized the gap between overly complex enterprise solutions and the real needs of growing consumer goods companies. With 35+ years of combined FMCG expertise, we've built an integrated IBP, TPM, and RGM platform that delivers enterprise-level results with expert consulting support.

Our Origin Story

Born from Industry Frustration with Overcomplicated Solutions

Cauself was founded in 2020, but our story begins a decade earlier. After years working with big software companies delivering overly complicated, inflexible, and overpriced solutions, we realized these enterprise systems were completely out of reach for the companies that needed them most—growing FMCG businesses.

We watched talented mid-market teams struggle with Excel limitations while enterprise vendors offered solutions designed for Fortune 500 companies. The gap was enormous: either use spreadsheets or spend hundreds of thousands on systems built for global corporations.

So we set out to bridge this gap with a hybrid approach: expert FMCG consulting combined with an integrated IBP, TPM, and RGM platform designed specifically for mid-market consumer goods companies.

2020
Founded to serve the underserved mid-market
35+ years
Combined FMCG expertise including Unilever, Coca-Cola, Heinz
Expert FMCG consulting team collaboration

The Cauself Hybrid Approach

Why we combine expert FMCG consulting with integrated platform technology instead of just selling you another forecasting tool
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35+ Years FMCG Expertise

Our team has solved demand planning challenges for food distributors, beverage companies, and specialty manufacturers across seasonal patterns, promotional impacts, and perishability constraints. Real experience with major brands including Unilever, Coca-Cola, Heinz, and Kraft.

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Integrated Platform Technology

Proprietary software that unifies IBP, TPM, and RGM capabilities into one user-friendly platform. No PhD in statistics required—our tools handle the complex math while you focus on business decisions. Enterprise capabilities with small business economics.

Meet the Cauself Team

Expert FMCG consulting combined with proven US market leadership - delivering integrated IBP, TPM, and RGM solutions coast to coast
Tim Williamson - Founder & Chief Consultant
Tim Williamson
Founder & Chief Consultant
Over 35 years of FMCG experience starting with a degree in mathematics, operations research and statistics. Has worked with numerous consumer goods companies including Unilever, Coca-Cola, Heinz, Simplot, J&J, Kraft, Manassen, and Frucor. Expert in demand planning, causal modelling, S&OP, demand analysis, and trade promotion management & optimization. Extensive experience in TPM and Demand Planning software companies in consulting, sales and customer support roles. Leads all platform development and consulting methodology for our integrated IBP, TPM, and RGM solutions.
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Brett Podoll - Director of US Operations
Brett Podoll
Director of US Operations
Leads all US market activities including marketing, sales, professional services, customer support, and implementation delivery. Technology executive with over 20 years orchestrating digital transformations for Fortune 500 organizations across consumer goods, retail, healthcare, and manufacturing sectors. Has delivered transformation initiatives for major consumer goods companies including Sherwin-Williams, DSW/Designer Brands, Signet Jewelers, CFNA, Ascena Retail Group, Victoria's Secret Direct, Walt Disney Parks & Resorts, Procter & Gamble, General Motors, and Heinz. Expertise in business transformation, customer experience optimization, and scalable implementation frameworks. Ensures enterprise-quality delivery of our integrated IBP, TPM, and RGM solutions with $400M+ in measurable business value delivered across diverse industries.
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Expert Consulting + Integrated Platform Delivery

Cauself combines deep FMCG domain expertise with proven US market execution capabilities. Tim leads our consulting methodology and integrated platform development for IBP, TPM, and RGM solutions, while Brett directs all US operations including marketing, sales, professional services, customer support, and implementation delivery. This structure ensures clients receive both world-class FMCG knowledge and exceptional service delivery nationwide.

Our hybrid approach leverages the best of both worlds: decades of consumer goods specialization combined with Fortune 500 implementation experience. From traditional FMCG companies to specialty manufacturers, we understand industry challenges deeply while executing with the professionalism and scale that growing companies expect. This foundation ensures every client receives enterprise-quality integrated IBP, TPM, and RGM solutions designed for mid-market success.

Our FMCG Solution Expertise

Decades of hands-on experience delivering integrated IBP, TPM, and RGM solutions for companies selling through retailers
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Integrated Business Planning (IBP)

Sales-integrated demand planning with advanced causal modeling. Transform from supply chain-focused spreadsheets to collaborative IBP processes across sales, operations, and finance teams.

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Trade Promotion Management (TPM)

Analytics-driven promotional planning across all channels including online, food service, and route-to-market. Move beyond transactional tracking to strategic optimization.

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Revenue Growth Management (RGM)

Strategic scenario planning and revenue optimization for mid-market companies. Bridge the gap between strategic planning and operational execution with actionable insights.

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Food & Beverage Distribution

Multi-brand portfolio management, retailer-specific demand patterns, seasonal category optimization, and promotional calendar coordination across diverse FMCG portfolios.

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Beverage Industry Excellence

Weather-dependent demand modeling, seasonal product lifecycle management, promotional lift calculation, new flavor launch planning, and temperature correlation analysis.

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Specialty Manufacturing

Artisan and small-batch production planning, regional market seasonality patterns, premium product demand modeling, and organic/natural product trend analysis.

Our Journey & Milestones

Key achievements in developing integrated IBP, TPM, and RGM solutions for mid-market companies
2020
Cauself Founded

Created to bridge the gap between Excel limitations and enterprise complexity for FMCG companies

2021
Platform V1 Launch

First integrated platform focused on streamlining advanced modeling for mid-market consumer goods companies

2022-2023
IBP + TPM + RGM Integration

Two years of R&D developing unified platform that delivers integrated business planning, trade promotion management, and revenue growth capabilities

Today
Expert Consulting + Platform

Serving growing FMCG companies with hybrid approach: expert consulting support plus integrated IBP, TPM, RGM platform technology

What Drives Our Approach

The principles that guide how we deliver expert consulting and build integrated solutions for growing FMCG companies

🎯 Expert FMCG Focus

We specialize exclusively in consumer goods companies selling through retailers. Our 35+ years of experience with brands like Unilever, Coca-Cola, and Heinz means we understand your specific challenges and constraints.

⚡ Integrated Platform Approach

Instead of selling point solutions, we provide unified IBP, TPM, and RGM capabilities in one platform. This eliminates the complexity and cost of managing multiple vendors and systems.

🛡️ Expert Consulting Included

We don't just sell software—we provide ongoing expert consulting to ensure success. Our FMCG specialists work with your team to optimize models, interpret results, and drive continuous improvement.

🇺🇸 Professional US Operations

US-based operations leadership with Fortune 500 implementation experience. Professional service delivery with enterprise-level capabilities scaled for mid-market companies nationwide.

📈 Mid-Market Economics

Enterprise capabilities with small business pricing. Our solutions are sized, priced, and built for companies with $5M-$100M in revenue who need professional results without enterprise cost.

ⱏ Rapid Implementation

Class-leading 2-4 month implementation timelines vs 6-18 months for traditional solutions. We prioritize getting you results quickly rather than perfect academic solutions that take forever to deploy.

Ready to Meet Your Expert FMCG Team?

Let's discuss how our hybrid approach—expert consulting plus integrated IBP, TPM, and RGM platform—can transform your consumer goods planning processes.

🇺🇸 Contact US Team 🌍 Contact APAC Team