Expert FMCG Consulting + Integrated Platform

Sales Planning & Demand Forecasting Built for Food & Beverage Companies

Combining 35+ years of FMCG expertise with intuitive software tools. Get enterprise-level IBP, TPM, and RGM capabilities with expert consulting included—all at mid-market friendly prices.

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The Cauself Hybrid Approach

Why we combine expert consulting + user-friendly software instead of just selling you another forecasting tool
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35+ Years FMCG Expertise

Our team has solved demand planning challenges for food distributors, beverage companies, and specialty manufacturers across seasonal patterns, promotional impacts, and perishability constraints. Real experience with major brands including Unilever, Coca-Cola, Heinz, and Kraft.

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Integrated Platform Technology

Proprietary software that makes advanced IBP, TPM, and RGM intuitive. No PhD in statistics required—our tools handle the complex math while you focus on business decisions. Enterprise capabilities with small business economics.

Integrated Platform Architecture

See how our three core solutions work together seamlessly to eliminate spreadsheet dependency
Cauself Platform Integration - IBP, TPM, RGM working together
The Cauself Platform integrates Integrated Business Planning, Trade Promotion Management, and Revenue Growth Management with 60+ years of FMCG expertise to deliver end-to-end consumer goods planning solutions.

Three Consulting-Delivered Solutions

Expert-led implementation of integrated IBP, TPM, and RGM capabilities designed specifically for consumer goods companies
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Integrated Business Planning (IBP)

Sales-Integrated Demand Planning

Expert-led transformation from supply chain-focused spreadsheets to sales-integrated strategic planning. Our consultants implement advanced causal modeling with your team, ensuring adoption and ongoing success.

  • Consultant-led sales-integrated demand planning implementation
  • Advanced causal modeling with up to 20 demand drivers
  • User-friendly statistical models designed for business users
  • Expert guidance on baseline + increment modeling approach
  • Rapid 2-4 month implementation vs 6-18 months traditional
  • Complete elimination of spreadsheet dependency
Explore IBP Solution →
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Trade Promotion Management (TPM)

Analytics-Driven Promotional Planning

Move beyond transactional promotion tracking with expert-guided strategic analytical planning. Our consultants integrate promotional planning across all channels with hands-on implementation support.

  • Expert-led multi-channel promotion planning setup
  • Advanced promotional modeling with ROI analysis training
  • Consultant-guided financial tracking implementation
  • Real-time promotional impact analysis with ongoing support
  • Profit-centric sales planning methodology
  • Complete workflow: Simulate → Plan → Execute with expert guidance
Explore TPM Solution →
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Revenue Growth Management (RGM)

Strategic Scenario Planning for Mid-Market

Expert-delivered enterprise-level revenue growth capabilities for mid-market companies. Our consultants help you analyze and scenario plan sales strategies with actionable insights and ongoing optimization.

  • Consultant-led strategic scenario planning implementation
  • Expert guidance on price & mix optimization
  • Revenue driver analysis with ongoing consultant support
  • Integrated planning process connecting IBP and TPM
  • Expert bridge from strategic planning to operational execution
  • Mid-market accessibility with enterprise consultant expertise
Explore RGM Solution →
Understanding Consumer Behavior

Deep Data Insights Drive Better Business Decisions

Consumer goods companies need to understand what drives purchase decisions in today's complex retail environment. Our platform analyzes consumer behavior patterns, seasonal trends, and promotional effectiveness to help you make data-driven decisions that increase revenue and profitability.

  • ✔ Consumer Shopping Pattern Analysis: Understand how customers shop across different channels and time periods
  • ✔ Promotional Impact Modeling: Measure true promotional lift versus cannibalization effects
  • ✔ Seasonal Trend Analysis: Predict and plan for seasonal demand fluctuations with confidence
  • ✔ Price Elasticity Understanding: Optimize pricing strategies based on consumer response data
  • ✔ Channel Performance Insights: Allocate resources to your most profitable channels
Discover Your Consumer Insights
Consumer shopping in retail environment analyzing product choices

Our Proven Implementation Process

From free assessment to ongoing optimization—our structured approach ensures success

All prices shown in US Dollars (USD) and dependent upon scope

🔍 Free FMCG Forecasting Assessment

1-2 weeks

Let's be honest—your business runs lean. Our free assessment helps you keep it that way, identifying your immediate forecasting challenges while mapping a path to continuous improvement without the overhead.

  • ✔ Led by experienced FMCG consultant with 35+ years in food & beverage demand planning
  • ✔ Current state analysis: Comprehensive review of your existing processes and pain points
  • ✔ Data quality evaluation: Identify gaps and cleansing requirements for optimal accuracy
  • ✔ ROI opportunity mapping: Quantified business case showing potential improvements
  • ✔ Custom implementation roadmap: Step-by-step plan for IBP, TPM, or RGM implementation
Completely Free

🚀 FMCG Pilot Implementation

4-6 weeks

Prove the value before full commitment. Our risk-free pilot focuses on your most challenging categories, delivering tangible results you can see and measure—keeping your business lean while driving immediate impact.

  • ✔ Expert-led implementation of core IBP, TPM, or RGM capabilities
  • ✔ Dedicated FMCG consultant who understands seasonal and promotional complexities
  • ✔ Data cleansing and preparation: Clean, validate, and optimize your historical data
  • ✔ Platform setup and model creation: Build and validate models for selected categories
  • ✔ Team training and user acceptance: Full hands-on training until you're confident
  • ✔ Direct consultant access: Support on hand when needed throughout pilot period
$5,000 - $10,000

📊 Full Platform Implementation

8-13 weeks

Complete transformation with our integrated IBP + TPM + RGM platform. We handle the heavy lifting—data cleansing, model building, team training—so you can focus on running your business while gaining enterprise-level capabilities.

  • ✔ Comprehensive platform implementation across your full product portfolio
  • ✔ Dedicated project management with experienced consultant and clear milestones
  • ✔ Complete data transformation: Historical data into forecasting-ready foundation
  • ✔ Full platform configuration: IBP, TPM, and RGM modules setup and integration
  • ✔ Financial reconciliation: Ensure forecasts align with P&L and business planning
  • ✔ Comprehensive training program: Team certification across all platform capabilities
  • ✔ Transition support: Direct consultant access during implementation phases
$20,000 - $45,000

🔧 Monthly FMCG Optimization

Ongoing

Your business DOES run lean. Cauself helps you keep it that way, providing ongoing consultant support to optimize your IBP, TPM, and RGM processes while driving continuous improvement.

  • ✔ Ongoing model optimization: Continuous refinement based on performance and patterns
  • ✔ New product lifecycle management: Seamlessly integrate launches and discontinuations
  • ✔ Platform health monitoring: Regular data quality checks and cleansing
  • ✔ Business change adaptation: Keep models current with seasonality and market shifts
  • ✔ Promotional planning support: Coordinate forecasting with marketing calendars
  • ✔ Performance monitoring: Track accuracy metrics and identify improvements
  • ✔ Financial reconciliation auditing: Maintain alignment with P&L requirements
  • ✔ Team expansion support: Onboard new users as your business grows
  • ✔ Strategic planning assistance: Budget development and scenario modeling support
$3,000 - $7,500/month

FMCG-Specific Solutions We Deliver

Unlike generic platforms, every Cauself solution is built and delivered by experts who understand the unique challenges of food & beverage businesses

🥫 Food Distributor Solutions

  • ✔ Multi-brand portfolio seasonal management
  • ✔ Multi-channel demand patterns across diverse retail networks
  • ✔ Promotional calendar coordination across brands
  • ✔ Holiday and seasonal category optimization
  • ✔ Private label vs. national brand forecasting

🍺 Beverage Company Solutions

  • ✔ Weather-dependent demand modeling
  • ✔ Seasonal product lifecycle management
  • ✔ Promotional lift calculation for discounts and campaigns
  • ✔ New flavor/product launch forecasting
  • ✔ Temperature correlation and summer spike planning

🧀 Specialty Manufacturer Solutions

  • ✔ Artisan and small-batch production planning
  • ✔ Regional market seasonality patterns
  • ✔ Premium product demand modeling
  • ✔ Local and regional market forecasting
  • ✔ Organic and natural product trend analysis

🥬 Fresh Produce Solutions

  • ✔ Perishability-aware short-cycle forecasting
  • ✔ Weather impact modeling and harvest planning
  • ✔ Seasonal availability and pricing correlation
  • ✔ Waste minimization strategies
  • ✔ Multi-channel demand patterns across different outlets

Why Choose Our Hybrid Approach?

Cauself combines the best of expert consulting with integrated platform technology
Approach
Cauself Hybrid Model
Software-Only Solutions
Implementation Approach
Expert-led with 35+ years FMCG experience
Self-implementation or generic consultants
Industry Expertise
Deep FMCG specialization: seasonal, promotional, perishability
General supply chain or broad industry focus
Platform Integration
Unified IBP + TPM + RGM platform
Point solutions requiring integration
Ongoing Support
Dedicated consultant included in monthly fee
Additional hourly consulting fees
Implementation Speed
4-13 weeks with expert guidance
6-18 months typical with software-only
User Adoption
Business-friendly with hands-on training
Technical complexity requiring specialists
Total Cost
Transparent pricing with consulting included
Software fees + separate consulting costs

Enterprise Capabilities with Mid-Market Economics

Our hybrid approach delivers the sophisticated IBP, TPM, and RGM capabilities that tier-1 companies use, but with the pricing, implementation speed, and hands-on support that mid-market companies require. You get both world-class expertise and cutting-edge technology, working together to transform your business—not just install software.

Ready to Transform Your Consumer Goods Planning?

Experience the power of expert FMCG consulting combined with integrated IBP, TPM, and RGM platform technology. Start with a free assessment to see exactly how our hybrid approach can transform your business.

🇺🇸 Contact US Team 🌍 Contact APAC Team